Essays about: "Julia Beyer"

Found 3 essays containing the words Julia Beyer.

  1. 1. Case H&M - (Un)coolest Monkey in the Jungle - When Ads Turn Against Their Creators

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Julia Beyer; Katharina Bierling; Frida Öjerbrant; [2018]
    Keywords : Business and Economics;

    Abstract : .... READ MORE

  3. 2. The Role of CSR in Sustainable Swedish Startups - Beyond Sustainability as an Exclusive Selling Poin

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Julia Beyer; Francisco Rostirolla; [2018]
    Keywords : CSR; Sustainability; Startups; CSR communication; Corporate responsibility; Entrepreneurship; Strategic Management; Business and Economics;

    Abstract : Research Problem: Existent literature has predominantly focused on applying the concept of CSR on large corporations, disregarding the role of CSR in startups despite the fact that CSR related aspects especially in relation to sustainability provide a fruitful avenue for new ventures to base their competitive advantage on. Investigation of the link between CSR and startups is needed since emerging firms face different challenges in regard to CSR than established companies, mostly related to their constrained resources. READ MORE

  4. 3. Counting Your Chickens Before They Hatch - How to Manage Rapid Venture Growth Ensuing from “Blockbuster” Crowdfunding Campaigns

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Julia Beyer; Simon Schoen; [2017]
    Keywords : Reward-based Crowdfunding; Kickstarter; New Ventures; Rapid Venture Growth; Growth Management; Strategic Management.; Business and Economics;

    Abstract : Research Problem:​ While research on rapid venture growth has mostly focused on high-growth firms in later stages of development, the topic has become increasingly important to understand for new ventures as well. With the establishment of crowdfunding as an alternative source of financing, companies have access to tools that enable quick expansion of their marketing, funding and distribution capabilities that can speedily result in phases of rapid venture growth. READ MORE