Essays about: "Julia Halin"

Found 2 essays containing the words Julia Halin.

1. 1. The effect of Influencer Marketing in a highly involved product : An experiment conducted in the golf industry

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Julia Halin; [2020]
   Keywords : Influencer marketing; source credibility; high involvement; purchase intention; sports industry.;

   Abstract : Purpose – The purpose of this research is to create an understanding of how influencer marketing could be used to increase the purchase intention in an area of a high involvement product in a niche market. Since this study is collected together with a Swedish golf company, the golf industry was evaluated. READ MORE

3. 2. Understanding Millennials' Workplace Preferences : A Study on Choosing and Becoming Loyal Towards an Employer

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Elin Forsslund; Julia Halin; [2018]
   Keywords : Millennials; Workplace; Recruitment; Turnover Rate; Preferences; Loyalty;

   Abstract : Employees choosing their employer rather than the employer choosing their employees have resulted in an increased interest of understanding what is requested among today's workforce. The growing generation of the labour market, Millennials, have been shown to create difficulties for organisations, in form of an increased turnover rate among them. READ MORE