Essays about: "Julia Källström"

Found 3 essays containing the words Julia Källström.

  1. 1. A greener industry or just green marketing? : an exploratory study about how consumers experience green marketing in the fast fashion industry

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Emma Källström; Julia Brandin; [2021]
    Keywords : Green marketing; Sustainability; Fast fashion; Theory of Planned Behavior; Consumer Awareness;

    Abstract : The purpose of this thesis is to explore how consumers experience green marketing within the fast fashion industry. The Theory of Planned Behavior was used as a foundation for a conceptual framework. A qualitative approach was used, and the empirical data was gathered through three semi-structured focus groups with a total of 17 participants. READ MORE

  3. 2. Disruptive communication: How to overcome stigma - A case study of Kappahl, Tena, Estrid and Deodoc

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Frida Fransson; Camilla Hallin; Emma Källström; Julia Walde; [2021]
    Keywords : Disruptive communication; Stigma; Brand values; Brand identity; Corporate Brand; Business and Economics;

    Abstract : Purpose: In this study, the purpose is to explore how disruptive communication can be used as a means to overcome stigma. Methodology: This paper has analyzed four case studies in order to get a deeper understanding of the phenomenon stigma. READ MORE

  4. 3. Emigration of Swedish health professionals

    University essay from IHH, Nationalekonomi

    Author : Alfredo Hidalgo Arreola; Julia Källström; [2010]
    Keywords : Health professionals; labor migration; migration incentives;

    Abstract : There seems to be a gap in previous literature where economists and social scientists do not focus on factors driving emigration of health professionals between developed coun-tries. Although, there is a lot of literature that discusses emigration of health profession-als from developing towards developed countries, there are few previous studies of health professional emigration between developed to developed countries. READ MORE