Essays about: "Julianna Bebre"

Found 1 essay containing the words Julianna Bebre.

  1. 1. Experience with the Second-Generation Online Brands: Online-Only Brand Experience

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Carmen Sigmund; Julianna Bebre; [2015]
    Keywords : Online-only brand experience; brand experience; online marketing; online branding; Millennial generation; Business and Economics;

    Abstract : Thesis Purpose The purpose of this thesis is to deepen the knowledge in the phenomenon of brand experience by exploring components of online-only brand experience. Methodology A social-constructivist and interpretivist perspective guided the research to adopt a qualitative strategy with exploratory and phenomenological stance. READ MORE