Essays about: "KLM"

Showing result 1 - 5 of 8 essays containing the word KLM.

  1. 1. Standardizing Usability Evaluation : Case study of objective measures as complements to user satisfaction surveys

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Tom von Sydow; [2022]
    Keywords : Standardized methodologies; Usability testing; System Usability Scale; Keystroke-Level Model; Productive Time;

    Abstract : Standardized methodologies for usability evaluation have been of interest to the Human-Computer Interaction(HCI) community for years due to their perceived advantages over non-standardized ones. Such methodologies include standardized questionnaires designed to measure usability, although it has been argued that such questionnaires can only measure user satisfaction and not usability in general. READ MORE

  3. 2. Cleaning Research for 18th century Unvarnished Water-sensitive Matte Tempera Paint

    University essay from Göteborgs universitet/Institutionen för kulturvård

    Author : Anastasiya Serdyukova; [2021-11-03]
    Keywords : Conservation; Water-Sensitive; Matte Tempera; Hydrogels;

    Abstract : This master thesis studies various cleaning techniques used to conserve the unvarnished matte tempera painted surfaces of the Per Stålhammar funeral coat of arms for the Kalmar Läns museum (KLM 014946). The polychrome sculpture is dated from 1701 and has never been conserved before. READ MORE

  4. 3. The dynamic process of brand negotiation in virtual brand communities in the airline industry - a case study of a full-service carrier, KLM Royal Dutch Airlines

    University essay from Göteborgs universitet/Graduate School

    Author : Jing Rong Chang; Corina Choi Magnusson; [2021-07-01]
    Keywords : Brand negotiation; virtual brand communities; trust and commitment; actor-network theory; airline industry;

    Abstract : The increasing application of digitalisation and the popular use of social media affect the way brands communicate with their customers. The growing significance of virtual brand communities (VBCs) such as Facebook brand fan pages has led to a change in how brands and consumers interact, thus urging researchers and marketers to look for new perspectives of management within this area. READ MORE

  5. 4. When Business Becomes Politics - A Study of Consumers' Perceptions and Responses to Brand Activism

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Cecilie Pedersen Broberg; Ifigenia Doshoris; [2020]
    Keywords : Brand Activism; Consumer Activism; Brand Meaning; KLM; SAS; Business and Economics;

    Abstract : Thesis purpose: The purpose of this study was to gain an understanding of consumers' perceptions of the phenomenon of brand activism, and how they respond to it. Theoretical perspective: For the theoretical foundation we drew upon the literature streams within brand activism, consumer activism and brand meaning. READ MORE

  6. 5. Carbon Offsetting and Sustainable Aviation : A study of contemporary and future sustainable aviation via carbon offsetting

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Kasper Nilson; Anton Tuvlind; [2020]
    Keywords : carbon offsetting; sustainable aviation; green aviation; Flexibility Mechanisms; sustainable aviation fuel; SAF; multi-level perspective; sustainability transition.; klimatkompensation; hållbart flyg; grönt flyg; flexibilitetsmekanismen; hållbart flygbränsle; SAF; multi-level perspective; hållbarhetsövergång.;

    Abstract : The aviation industry stands for about 2% of the global CO2 emissions and constitutes a large portion of what the individual can affect by their own decision making. A direct round-trip Stockholm to New York consumes about 50% of an individual's annual CO2 budget. READ MORE