Essays about: "Kai Zhang"

Found 2 essays containing the words Kai Zhang.

  1. 1. The dilemma of implementation of Integrated marketing communication

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : TianLi Li; Xiaoyu Zhang; Kai Yang; [2018]
    Keywords : ;

    Abstract : Background: Integrated marketing communication (IMC) became increasingly popular since 2005, the IMC is built of four parts. The first part is a concept and it also is the process. The second part explains that IMC needs special skill and knowledges. READ MORE

  3. 2. Supplier Information Integration for Mitigating Supply Risk in Chinese and Thai Manufacturing Industries

    University essay from Ekonomihögskolan, ELNU

    Author : Kai Zhang; Chanat Preechawipat; [2012]
    Keywords : Supplier information integration; information integration; information sharing; supply risk;

    Abstract : Background:  Supply risk becomes a crucial risk that manufacturing companies are facing while supplier information integration is one of the most important parts of supply chain management and supplier integration. The research based on the relationship between them is rarely found. READ MORE