Essays about: "Kamila Krol"

Found 1 essay containing the words Kamila Krol.

  1. 1. Uncovering ambiguities of internationalization : The case of Swedish SMEs entering Polish Housing Industry with energy-saving solutions

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Kamila Krol; Ye Yang; [2015]
    Keywords : Small and medium-sized enterprises SMEs ; Emerging markets; Strategy; Industrial organization view; Resource-based view; External environment; Internal resources; Strategic fit; Competitive advantage; Internationalization.;

    Abstract : SMEs aimingto internationalize are facing multiple difficulties due to lack of network relationships, resources and experiential knowledge aswell ashigh risk and uncertainty levels. For instance, the level of ambiguity and uncertainty at the internationalization processis higher in institutionally distant markets, like Poland towards Sweden. READ MORE