Essays about: "Karin Jorlöv"

Found 2 essays containing the words Karin Jorlöv.

1. 1. Entrepreneurial Marketing : A Descriptive Study of Swedish Charitable Organizations

   University essay from Umeå universitet/Företagsekonomi

   Author : Crystal Holmes; Karin Jorlöv; [2015]
   Keywords : charitable organization; entrepreneurial marketing; entrepreneurship; innovative marketing; marketing; non-profit; not-for-profit; NPO; social enterprise; social entrepreneurship; opportunity-driven; proactiveness; innovativeness; calculated risk; value creation; sponsor intensity; resource leveraging.; entreprenöriell marknadsföring; välgörenhetsorganisation; marknadsföring; entreprenörskap; innovativ marknadsföring; sociala verksamheter; sponsorer; frivillighetsorganisationer; entreprenör;

   Abstract : This Sweden-based thesis provides insights into the way in which charitable organizations can use entrepreneurial marketing (EM). This has been made possible with a descriptive, qualitative study with structured interviews with 7 representatives from charitable organizations with diverse causes. READ MORE

3. 2. Employer attractiveness of the Swedish Armed Forces : A quantitative study of gender differences and the effects of employer brand attributes and social media in the government authority sector

   University essay from Umeå universitet/Företagsekonomi

   Author : Karin Jorlöv; Emma Venngren; [2014]
   Keywords : ;

   Abstract : The main purpose of this degree project has been to examine the effects of employer brand attributes and activities on social media to the employer attractiveness of the Swedish Armed Forces. We aimed to make theoretical contributions to the fields of employer branding and social media marketing, and test a unique conceptual model for the government authority. READ MORE