Essays about: "Karl Backlund"

Found 2 essays containing the words Karl Backlund.

1. 1. Luxury Branding - A tale without a history

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Jacob Lindberg; Karl Backlund; [2014]
   Keywords : storytelling; brand; branding; luxury brands; narratives; stories; economic capital; cultural capital; tradition; heritage; history; Social Sciences;

   Abstract : The thesis intends to investigate how a young actor in the luxury industry practices storytelling as a tool to legitimize high product prices. Since the luxury brand narrative is normally based on heritage, the thesis will scrutinize the luxury watch brand Hublot, a young successful actor, lacking heritage. READ MORE

3. 2. Deriving an extended one-band Hubbard model for cuprate superconductors

   University essay from KTH/Teoretisk fysik

   Author : Karl-Oskar Backlund; [2011]
   Keywords : ;

   Abstract : The so-called three-band Hubbard model is generally believed to be a good model for fermions on a CuO 2 lattice and to contain key features allowing to understand high-temperature superconductivity in the cuprates. A simpler and more popular model is the one-band Hubbard model. READ MORE