Essays about: "Katrina Dietrich"
Found 2 essays containing the words Katrina Dietrich.
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1. Services Marketing in a Cross-Cultural Environment: Elekta in Germany
University essay from Avdelningen för ekonomiAbstract : Abstract Title: Services Marketing in a Cross-Cultural Environment: Elekta in Germany Level: Master Thesis in Business Administration Author: Katrina Dietrich & Giorgos Angelakis Supervisor: Maria Fregidou-Malama Examiner: Akmal Hyder Date: 2014-January Aim: This study aims to examine how culture, trust, network and standardization/adaption are applied within the Service Marketing of Elekta in Germany and if they overcome the characteristics of Services within a culturally different environment. Method: The research uses qualitative data, applies a single case study, questionnaires and semi-structured interviews to collect primary data. READ MORE
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2. How to implant an intended Destination Image into the tourists mind : The case of Östersund, Sweden
University essay from Institutionen för samhällsvetenskapAbstract : The purpose of this paper is to explain the way destination marketing works and whatneeds to be done to implant a destination image into the tourists mind. The marketingclaims that the occurrence of recognition and recall makes an image become activelyrecognized in the mind of customers. READ MORE