Essays about: "Kevin Neville"

Found 1 essay containing the words Kevin Neville.

  1. 1. Channel attribution modelling using clickstream data from an online store

    University essay from Linköpings universitet/Statistik och maskininlärning

    Author : Kevin Neville; [2017]
    Keywords : Clickstream data; Channel attribution; Logistic regression; Variable selection; Data driven marketing;

    Abstract : In marketing, behaviour of users is analysed in order to discover which channels (for instance TV, Social media etc.) are important for increasing the user’s intention to buy a product. The search for better channel attribution models than the common last-click model is of major concern for the industry of marketing. READ MORE