Essays about: "Kickstarter"
Showing result 1 - 5 of 20 essays containing the word Kickstarter.
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1. Customer engagement and co-creation in crowdfunding : Multi-case study on tabletop Kickstarter campaigns
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: Crowdfunding is a new form of financing that has gained popularity among entrepreneurs seeking to fund innovative and creative projects. It involves collecting small amounts of money from a large number of potential backers through specialised websites. READ MORE
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2. Effects of community’s monetary engagement on the quality of the final product : The game development on Kickstarter
University essay from Jönköping University/IHH, InformatikAbstract : .... READ MORE
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3. The Effects of Framing on Crowdfunding Success : How do message framing elements in a campaign’s video pitch influence funding success?
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Crowdfunding allows entrepreneurs and start-ups to raise capital through the use of online platforms as an alternative from traditional funding. During the process of launching a campaign, entrepreneurs are faced with multiple decisions regarding the content to upload. READ MORE
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4. Determinants of success on Crowdfunding in Europe. : Evidence from Kickstarter Platform
University essay from Jönköping University/IHH, Centre for Entrepreneurship and Spatial Economics (CEnSE)Abstract : Crowdfunding has become an alternative source of funding for small medium enterprises (SMEs) due to inadequate or lack of finance at its start-up. There has been lot of analysis by scholars pertaining the determinants of crowdfunding success and the objective of this theory is to pinpoint the factors of a successful crowdfunding project based on the most analyzed determinants by prior researchers (technology-based projects, social media and entertainment-based projects, other projects (such as food, publishing, arts), visual features (such as pictures, comments, updates, videos,etc), as well as investors contribution. READ MORE
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5. The True Benefits of Crowdfunding
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Over the last decade, crowdfunding has become an important tool for entrepreneurs as an alternative source of funding. Defined as a method for entrepreneurs to raise funding from a group of individuals in return for an incentive, reward-based crowdfunding is the main focus of this study and particularly how entrepreneurs perceive the benefits of this form of crowdfunding and the unexpected benefits that they experience after completing a successful campaign. READ MORE