Essays about: "Knowledge-Intensive Co"

Showing result 1 - 5 of 12 essays containing the words Knowledge-Intensive Co.

1. 1. The value co-creation in automotive-3PL relationship management : A case study in Sweden

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Jingting Liu; Zeying Huang; [2020]
   Keywords : Value co-creation; B2B context; 3PL relationship management; Automotive industry;

   Abstract : Background: The discussion regarding value co-creation begins within the field of service marketing, it tells that the value is mutually created in process between the firms and the customers. And that concept has been developed further in many aspects, such as B2B context in which the knowledge intensive industry is involved. READ MORE

3. 2. Proactive practices to prevent value co-destruction in knowledge-intensive business services : A multiple-case study on knowledge-intensive businesses in the Swedish IT-industry

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Andreas Hagman; Viktor Zivkovic; [2019]
   Keywords : Knowledge-intensive business services KIBS ; value co-creation; value co-destruction; interaction; resource integration; customer participation and miscommunication;

   Abstract : Interactions are of critical importance in business-to-business contexts, and value seems to be influenced by the interactions between the supplier, customer and other third parties where these interactions co-creates value. However, as the literature has mostly focused on the positive value co-creation, the interactions that result in failure is instead co-destroying value. READ MORE

4. 3. Dimensions of trust and distrust and their effect on knowledge sharing and knowledge leakage- An empirical study of Swedish knowledge-intensive firms

   University essay from Umeå universitet/Företagsekonomi

   Author : Taha Moein; Johan Pålhed; [2015]
   Keywords : Strategic alliances; Inter-firm arrangements; Goodwill trust; Competence trust; Distrust; Knowledge management; Knowledge sharing; Knowledge leakage;

   Abstract : In today’s business world, strategic alliances are becoming a common method for achieving a competitive advantage towards industry rivals. This tool, however, is not a guarantee for success as the failure rate of alliances is between 30-70%. Even with this high failure rate, strategic alliances continue to grow and becoming more and more common. READ MORE

5. 4. D i g i t a l i z a t i o n a n d N e w B u y e r B e h a v i o r i s C h a n g i n g B 2 B R e l a t i o n s h i p M a r k e t i n g

   University essay from Lunds universitet/Produktionsekonomi

   Author : Tobias Olsson; Emil Uhlin; [2015]
   Keywords : Information; relationship marketing; content marketing; cross-sales; marketing automation; lead scoring; predictive analysis; data-driven analysis; buyer insight.; Technology and Engineering;

   Abstract : Problem definition: The increasingly informed customer will lead to an even greater demand for expertise and knowledge of marketers. Firms need to find new ways to utilize the informed customer as a co-creator of value by more proficiently analyzing behavior, both online and offline. READ MORE

6. 5. Leading a Professional Service Firm Without Formal Managers - An explorative study of the co-created leadership model at Centigo

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Catharina Adamsson; Anni Sandgren; [2013]
   Keywords : Leadership model; professional service firms; social constructionism; shared leadership; distributed leadership;

   Abstract : The aim of this study was to in depth study and describe a leadership model in a Professional Service Firm. This is important since the society is becoming more knowledge intensive and information intensive, a fact that is strengthened by the increased number of knowledge intensive firms. READ MORE