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1. The role of modern mobile and social media communications : Case of SMEs’ marketing activities
University essay from Högskolan i Jönköping/Internationella HandelshögskolanAbstract : Background: In today’s world mobile marketing and social media marketing are playing a significant role. The reason for this is a global digitalization that effects a lot of interactions between clients and organizations. In that situation small and medium-seized enterprises (SMEs) are challenged to exist and generate revenue. READ MORE
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