Essays about: "Korean Wave"

Found 5 essays containing the words Korean Wave.

  1. 1. South Korean Pop Music Through the Lens of the Foreign Public : Is K-pop a Type of Soft Power?

    University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

    Author : Camilia El Sayed; [2021]
    Keywords : South Korea; K-pop; foreign perceptions; soft power; cultural diplomacy; Social Sciences;

    Abstract : K-pop is one of South Korea’s most famous cultural phenomena, and this thesis will delve into its impact outside of Korea‘s borders. The paper briefly discusses the background of the Korean Wave, and then dives right into the cultural form of K-pop and its connection with cultural diplomacy and soft power. READ MORE

  3. 2. The Attraction of Korea : An empirical study on how country-of-origin affects consumers' perception and purchase intentions of Korean beauty products.

    University essay from Stockholms universitet/Institutionen för Asien-, Mellanöstern- och Turkietstudier

    Author : Lovisa Ingels; [2020]
    Keywords : Korea; K-beauty; Korean beauty; Korean Wave; Hallyu; country-of-origin; country-of-origin effect; country-of-manufacturing; nation branding;

    Abstract : The Korean Wave has taken the world by storm and Korean beauty (K-beauty) has in extension to this become a global phenomena. K-beauty has reached this popularity with the help of authentic and natural ingredients and a combination between tradition and modernity creating a competitive advantage on the market. READ MORE

  4. 3. Following the Hallyu : Korean Imaginations in Swedish Adults

    University essay from Stockholms universitet/Socialantropologiska institutionen

    Author : Martin Edström; [2020]
    Keywords : Korean wave; Hallyu; imagination; South Korea; anthropology; global mobility; language program;

    Abstract : This paper is an empirical study examining the reasoning behind Swedish adults’ choices of attending Korean language programs in the Republic of Korea. By using anthropological modes of inquiry and methods such as participant observation and different qualitative interviews, the focus of the research is on the mental processes behind these choices. READ MORE

  5. 4. Soft Power of Korean Popular Culture in Japan: K-Pop Avid Fandom in Tokyo

    University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

    Author : Dinara Kozhakhmetova; [2012]
    Keywords : Korean Wave; soft power; Japanese youths; audio-visual production; anti-K-pop backlash; Social Sciences;

    Abstract : Korean Wave is a new phenomenon which signifies the spread of Korean popular culture in East Asia with Japan as a centre. The purpose of this study is to examine the attitudes of Japanese youths who consumes K-Pop on the subject of their feelings towards South Korea and Korean society in the theoretical framework of soft power. READ MORE

  6. 5. A study of the Korean Wave in order to be a lesson to Thailand for establishing a Thai Wave

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Pavinee Potipan; Nantaphorn Worrawutteerakul; [2010]
    Keywords : Korean Wave; Culture; Hallyu; Entertainment.;

    Abstract : .... READ MORE