Essays about: "Kradischnig"

Found 1 essay containing the word Kradischnig.

  1. 1. Getting Labeled : The Influence of Brand Prominence among Generation Y Consumers

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Carina Kradischnig; [2015]
    Keywords : Brand Prominence; Conspicuous Consumption; Costly Signaling; Generation Y; Luxury Marketing;

    Abstract : Background: Since the early 1990s, the market for luxury goods has been growing at an unprecedented pace (Granot et al., 2013). Formerly exclusively targeting the richest of the rich, nowadays luxury products are aiming at a broader and considerably younger customer base, the Generation Y (Truong, 2010). READ MORE