Essays about: "Kristin Hedlund"
Found 2 essays containing the words Kristin Hedlund.
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1. An Unexpected Tale - A study of incongruity effects on storytelling in advertising
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : This thesis investigates the effects brand incongruity has on advertising effectiveness for story-based communication. The role of ad-brand incongruity has been tested for argumentative advertising before. However, there still exist some knowledge gaps, one of them being how incongruity relates to corporate storytelling. READ MORE
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2. With mindset in mind - A quantitative study of the impact of implicit beliefs on negotiation performance
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Negotiation is a subject of increasing interest, both within the managerial field and in business education. Though it historically has been believed that negotiation ability is a fixed trait, the last thirty years of research has shown that this is not the case. READ MORE