Essays about: "Kristina Gustafsson"

Found 1 essay containing the words Kristina Gustafsson.

  1. 1. The Package : The Neglected Attribute The package´s role as a strategic tool in a competitive context

    University essay from Ekonomiska institutionen

    Author : Kristina Gustafsson; Camilla Miedl-Ohlsson; [2002]
    Keywords : Business and economics; Förpackningsdesign; marknadskommunikation; märkesidentitet; kärnvärde; positionering; magisteruppsats; Tomicic; Ekonomi;

    Abstract : Background: When functionalities of todays products become increasingly alike, design plays a prominent role for product differentiation. Visuality becomes as significant as functionality and increases the importance for companies to work with, and use, packaging design as a tool for creating competitiveness. READ MORE