Essays about: "Kristine Åsblom"

Found 2 essays containing the words Kristine Åsblom.

  1. 1. ‘In the Region for the Region’ – Tailoring Solutions to the Mid-Segmnet in Emerging Markets . A case study of Bühler Bangalore’s Mid-Segment Innovations

    University essay from Göteborgs universitet/Graduate School

    Author : Sarah Franz; Kristine Åsblom; [2016-10-13]
    Keywords : Emerging Markets; Mid-Segment; Business Model Innovation; R D Network; Development Process; Internationalisation of R D;

    Abstract : Western MNCs active in emerging markets have traditionally catered the high-income customers of the premium-segment. Meanwhile, the economic growth in emerging markets, such as China and India, has led to a vast mid-segment with differing needs. READ MORE

  3. 2. The Decision-Making Process of Swedish Born Global Video Game Developers – Effectuation and Causation

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Tette Thorén; Kristine Åsblom; [2014-08-12]
    Keywords : Decision-making; Effectuation; Causation; Video Game Developers; Born Global; Internationalisation;

    Abstract : The increasing globalisation of the modern world has made it possible for companies to internationalise far more rapidly than before (Andersson & Wictor, 2003) The term Born Global is an example of companies that are international almost directly after their foundation. Video game developers are good examples of Born Globals, i.e. READ MORE