Essays about: "Kristján Sigurbjörnsson"
Found 1 essay containing the words Kristján Sigurbjörnsson.
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1. The Relationship Between Brand Related UGC and CBBE : An Internet Meme Experiment
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background: The modern day era of the Internet gave birth to the growing phenomenon of Internet memes (IM), a type of online user generated content (UGC) (Gangadharbatla, 2008). Now marketers have begun researching the relationship between UGC and consumer based brand equity (CBBE) (Christodoulides et.al, 2012; Rachna and Khajuria, 2017). READ MORE
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