Essays about: "Kritsana Suviratvithayakit"

Found 1 essay containing the words Kritsana Suviratvithayakit.

1. 1. The Study of Consumer’s Post-Purchase Evaluation toward Brand Equity of Five Stars Hotels in Thailand

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Chonnikarn Dejsiriphun; Kritsana Suviratvithayakit; [2011]
   Keywords : Brand Equity; Post-Purchase Evaluation; Five Stars Luxury Hotel;

   Abstract : Date: May 30, 2011 Program: MIMA- International Marketing Course Name: Master Thesis (EFO705) Title: The Study of Consumer’s Post-Purchase Evaluation toward Brand Equity of Five Stars Hotels in Thailand Research Problem: What are the characteristics of brand equity of five star luxury hotels in Thailand and which components of brand equity are the majority concerns from customers’ evaluation? Purpose: The study aims to investigate and analyze the interrelationship of brand equity of five stars hotels in Bangkok, Thailand and post-purchase evaluation in order to provide valuable information on how five stars luxury hotels in Thailand can successfully and appropriately exploit the hotel brand equity so as to create the branding strategy and to create a competitive advantage in the long run. Method: Qualitative approach was used to observe the data in the form of content analysis. READ MORE