Essays about: "L oreal Asia"

Found 2 essays containing the words L oreal Asia.

1. 1. Cosmetic market in Vietnam

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Mai Nguyen Huu; Serene Sirikhoon; [2008]
   Keywords : Cosmetic; skin care; cosmetic marketing in Vietnam; environmental factor; consumer behavior; marketing mix; marketing plan;

   Abstract : Introduction: Among the Asia Pacific markets, Vietnam is the fastest growing market. However, despite the high growth, the competition in Vietnam is stiff as the main competitor as Unilever, L’Oreal, Johnson & Johnson and P&G occupy the market. Therefore, cosmetic company need effective marketing plan to cope with strong competition. READ MORE

3. 2. The Role of Cultural Differences in the Product and Promotion Adaptation Strategy: A L'Oréal Paris Case Study

   University essay from Ekonomihögskolan, EHV

   Author : Lauranne Fina; Tytti Luc; Emilie Venezia; [2006]
   Keywords : Culture; Consumer Behaviour; Adaptation Strategy; L Oréal Paris;

   Abstract : Nowadays, firms are becoming more and more global. However, are consumers becoming global too? Therefore, the challenge for the firms consists in determining if they should adapt their products or if they should consider the consumers as being global, and keep their product standardized. READ MORE