Essays about: "LENA RYDORFF"

Found 1 essay containing the words LENA RYDORFF.

  1. 1. Konsumenters motiv att använda individualiserad service via Internet - One-to-one marketing ur ett adoptionsperspektiv

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Camilla Johansson; Lena Rydorff; [2002]
    Keywords : one-to-one marketing; adoption; Internet; innovation; Management of enterprises; Företagsledning; management; Business and Economics;

    Abstract : The purpose of our essay is to explore which innovation attributes affect consumers’ adoption/intention to use individualized service on the Internet. We developed a conceptual model consisting of 10 hypotheses. To test the model we distributed a survey to approximately 100 people. READ MORE