Essays about: "LENA RYDORFF"
Found 1 essay containing the words LENA RYDORFF.
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1. Konsumenters motiv att använda individualiserad service via Internet - One-to-one marketing ur ett adoptionsperspektiv
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The purpose of our essay is to explore which innovation attributes affect consumers’ adoption/intention to use individualized service on the Internet. We developed a conceptual model consisting of 10 hypotheses. To test the model we distributed a survey to approximately 100 people. READ MORE
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