Essays about: "Lean branding"

Found 3 essays containing the words Lean branding.

1. 1. (wh)Y Should They Care? : What motivates generation Y to accept a job at an organization with a harmed reputation?

   University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

   Author : Stina Erlands; Elin Börjesson; [2017]
   Keywords : Generation Y; motivation factors; harmed reputation; employer branding;

   Abstract : With this study, the authors will examine what generation Y values the highest when applying, and accepting, a job. The study will also examine if this is something that changes if the organization has a harmed reputation. READ MORE

3. 2. Brand Building in New Ventures. A subconscious process or an integrated activity?

   University essay from Göteborgs universitet/Graduate School

   Author : Frida Isaksson; [2015-07-13]
   Keywords : Branding; Entrepreneurial marketing; Entrepreneurial branding; Lean branding;

   Abstract : Purpose: The purpose of this research is to examine how new ventures use branding in their start-up development process. Since branding is a broad area, the research is narrowed down to branding processes for companies in the B2C industry. I aim to understand the processes of the companies whereas the research is of exploratory nature. READ MORE

4. 3. Startups och Marknadsföring

   University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Author : Niklas Larsson; Pontus All; [2014]
   Keywords : startups; entrepreneruial marketing; brand building; business model; lean startup; Fristående kurs;

   Abstract : Studien har fokuserat på tidiga startups och hur dessa arbetar med marknadsföring och varumärkesbyggande, och hur en otydlig affärsmodell påverkar. Resultaten pekar på vikten av att involvera kunder så tidigt som möjligt för att hitta en fungerande affärsmodell och få feedback på produkterbjudandet. READ MORE