Search for essays about: "Lena U. Blanksvärd"

Found 1 essay containing the words Lena U. Blanksvärd.

  2. 1. Cultural sensitivity on company websites

    University essay from Luleå tekniska universitet/Industriell ekonomi och samhällsvetenskap/Industriell marknadsföring och e-handel

    Author : Lena U. Blanksvärd; Terése Norlander; [2008]
    Keywords : Culture; cultural sensitivity; websites;

    Abstract : In today's global marketplace, where companies market their products and services in different country markets, it is important for managers to know how to address customers in diverse cultures. One way to address these diverse cultures is to establish storefronts or company websites which are culturally sensitive and to respond to an increasing demand for national websites which are country specific. READ MORE