Essays about: "Lili Sapi"

Found 1 essay containing the words Lili Sapi.

  1. 1. Understanding the world through advertising

    University essay from Lunds universitet/Medie- och kommunikationsvetenskap

    Author : Lili Sapi; [2017]
    Keywords : Advertisement; Sweden; Multiculturalism; Immigration; Representation; Political; Engagement; Digital; Online; Facebook; Class; Qualitative research.; Social Sciences;

    Abstract : This thesis explores the audience’s reactions in regards to the phenomenon of norm-breaking ads in Sweden, focusing on the representation of immigrant minorities in advertisements. The aim is to understand if, how, and why, these ads engage audiences online and offline, at a time where public interest in institutionalized politics is on the decrease. READ MORE