Essays about: "Lina Malmberg"

Found 2 essays containing the words Lina Malmberg.

1. 1. Greens and beans in the city - Urban agriculture and food security in Jinja, Uganda

   University essay from Göteborgs universitet / Institutionen för ekonomi och samhälle

   Author : Oskar Bäcklin; Lina Malmberg; [2017-10-03]
   Keywords : urban agriculture; food security; urban planning; urban space; Global South; Uganda; urban development; development geography;

   Abstract : This thesis concerns the problems with creating urban food security in a constantly urbanizing world with focus on the role that urban agriculture may have in addressing this problem The purpose of this study is to investigate if urban agriculture is an important activity for creating food security in the city, using Jinja as an example. It also seeks to explore potential opportunities and obstacles for agricultural activities within the city of Jinja. READ MORE

3. 2. The Good, the Bad & the Ugly. The strategic usage of characters within storytelling

   University essay from Göteborgs universitet/Graduate School

   Author : Lina Malmberg; Maria Ågren; [2015-07-08]
   Keywords : Storytelling; Characters; Strategy; Branding; Brand building;

   Abstract : ABSTRACT Purpose: This study examines how ad/communication bureaus of storytelling view and work with characters in their storytelling, and what strategic considerations they take to this. The aim of this study is to highlight problems and contribute with insights, for how and why characters can be used when applying storytelling for the purpose of building a strong brand. READ MORE