Essays about: "Linda Annika Erlandsson"
Found 1 essay containing the words Linda Annika Erlandsson.
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1. The future of Scents as Trademarks in the European Community based on a comparison to the American Experience
University essay from Lunds universitet/Juridiska institutionenAbstract : The principal function of a trademark is to give consumers a guarantee of the identity of a market product, by enabling the consumers to distinguish that product from others of a different provenance. In order to make a product stand out in the market place, the industry constantly seeks to invent and use new ways to appeal to customers. READ MORE
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