Essays about: "Linda Odenman"
Found 1 essay containing the words Linda Odenman.
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1. Innovative Co-Branding. A case study of Swedish companies’ attitudes toward innovative marketing concepts
University essay from Göteborgs universitet/Graduate SchoolAbstract : This thesis addresses the difficulty to build a strong brand and capture the audience attention. In a noisy world, were consumers get bombarded by loud advertising and aggressive campaigns, companies are forced to adopt nontraditional, innovative brand strategies, including co-branding. READ MORE
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