Essays about: "Linear Regression in SPSS"

Showing result 1 - 5 of 32 essays containing the words Linear Regression in SPSS.

1. 1. Understanding the Relationship between Individuals’ Emotional Response and Environmental Protection Intentions : A Quantitative Research in the Context of Public Service Advertisements

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Ziyi Zhang; Yaxin Xue; [2023]
   Keywords : Emotions; Positive emotional response; Negative emotional response; Intention; Public service advertisement PSA ; Message framing; Environment Protection;

   Abstract : Background: The protection of the environment requires everyone in this world to act together. If more individuals have the intention to protect the environment, then more individuals and a higher probability of taking action to protect the environment. READ MORE

3. 2. The influence of Cultural Distances on the relationship between Motivational Practice and Job Satisfaction: A quantitative study comparing Multinational Corporations in Vietnam and Sweden

   University essay from

   Author : Linh Pham; Simon Rosén; Tran Nguyen; [2023]
   Keywords : Cultural distances; Motivation; Motivational practices; Job satisfaction; Vietnam; Sweden; MNCs; Moderation effect;

   Abstract : Background: Cultural differences provide challenges for multinational corporations, due to the differences in norms, values, and beliefs accompanying national cultures. Multinational corporations must adapt to the new environment to achieve optimal performance and attain competitive advantages. READ MORE

4. 3. Has Key Audit Matter become standardized? : Comparative study between UK and Swedish mutually owned insurance companies.

   University essay from Jönköping University

   Author : Alfons Björn; Carl Byvald Olsson; [2023]
   Keywords : Key Audit Matter; ISA 701; Standardized; auditor s report; mutual insurance;

   Abstract : Background/problematization: Traditionally, the auditor’s report was a short pass-or-fail statement with a few lines of text andstandardized wording. Critics have argued that the auditor’s report was a tedious anduninformative statement, more entity-specific and relevant information was wanted in theauditor’s report. READ MORE

5. 4. Brand equity in the Twitch streamers market : A quantitative study of David Aaker’s brand equity model.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Andreea Anchidin; Sofia Bigert; [2023]
   Keywords : Brand Equity; Brand Loyalty; Brand Awareness; Brand Associations; Perceived Quality Streamers; Influencers;

   Abstract : Purpose: This research aims to test the application of a customer-based brand equity model, based on Aaker´s well-known conceptual framework of brand equity in the context of streamers.  Design/Methodology- This research has used multiple linear regression to test the relationship between brand equity and brand loyalty, brand awareness, brand associations as well as perceived quality. READ MORE

6. 5. Travel behavior of mountain bikers: : A case study on sustainable transportation choices

   University essay from Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turism

   Author : Henk Högemann; [2023]
   Keywords : ;

   Abstract : Bearing in mind that the car as a mode of transportation is responsible for more than one third of all tourism-related emissions worldwide and that a growing number of destinations offer mountain biking as nature-based tourism product, it becomes relevant to investigate mountain bikers with regarding their travel behavior. Therefore, the aim of this master thesis is to understand the transportation mode choice behavior of mountain bike (MTB) tourists when engaging in mountain bike specific vacation. READ MORE