Essays about: "Linn Westerberg"

Found 1 essay containing the words Linn Westerberg.

  1. 1. Creative Windows - Worth Looking Into. A Quantitative Experiment on Window Displays.

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Linn Westerberg; Ulrika Häggarth; [2013]
    Keywords : window display; creativity; price offering; ; redesign frequency; communication effects; brand image; retail strategy; visual merchandising; shopping behavior; hedonic customers; willingness to pay; high street fashion;

    Abstract : As the retail environment becomes fiercer, increased pressure is put on the different parts of a retail strategy. Standing out in the crowd and being consistent throughout the retail tactics are two ways to increase the chances of keeping the brand visible, and the grip around the consumer intact. READ MORE