Essays about: "Literature Review on consumer buying behavior"

Found 5 essays containing the words Literature Review on consumer buying behavior.

  1. 1. Evaluation of Factors Affecting the Decision-Making Process of Sneaker Purchase among Chinese Post 90s Consumers

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Siyi Chen; Tuoyu Liu; Yuhao Su; [2022]
    Keywords : Sneaker; Chinese consumer; Five-stage consumer decision-making process; Sneaker market; Consumer behaviour;

    Abstract : Title Evaluation of Factors Affecting the Decision-Making Process of Sneaker Purchase among Chinese Post 90s Consumers. Background Sneakers have become an essential part of the younger generation's wardrobe in today's society, reflecting the millennial drive for comfort and leisure. READ MORE

  3. 2. Creating a customer-oriented distribution offer in the business-to-business market

    University essay from Lunds universitet/Produktionsekonomi

    Author : Caroline Granfors Wellemets; Mikaela Sturén; [2018]
    Keywords : Business-to-business; Customer-oriented; Delivery chain; Delivery service; Delivery service elements; Distribution channel; Mature industry; Technology and Engineering;

    Abstract : Problem description: Mature industrial enterprises stand before the challenge of developing strategies and competitive advantage through their logistics services. The business development within logistics and distribution services is fast and rapidly changing as the customer experience is becoming increasingly important and the additional services are becoming an integrated part of the product offering. READ MORE

  4. 3. Digital inbound marketing as an approach to scale up B2B sales

    University essay from Lunds universitet/Produktionsekonomi

    Author : Maja Sölve; Johanna Öjeling; [2017]
    Keywords : B2B branding; B2B buying process; B2B selling process; Content marketing; Digital marketing; Email marketing; Inbound marketing; Marketing automation; Mobile marketing; Search engine optimization; Social media marketing; Technology and Engineering;

    Abstract : Although digital inbound marketing has been widely researched within B2C industries, very little academic research has been done on the subject within B2B sectors. With today’s rapid flow of information and constant change in buying behavior when purchasing consumer goods, B2B buyers are also demanding a simpler, more digitized approach of gathering information. READ MORE

  5. 4. The Influence of Eco-labeled Products on Consumer Buying Behavior : By focusing on eco-labeled bread

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Daria Bryunina; Sara Khodadad Safaei; [2011]
    Keywords : eco; label; bread;

    Abstract : Research Question: How eco-label can influence on consumer buying behavior by focusing on bakery industry. Purpose: The main objective of this research is to identify and analyze how eco-label on bread can influence on consumer buying behavior. Furthermore, the thesis will propose suggestions for the food markets future improvements. READ MORE

  6. 5. STIGA’s Integrated Multiple Selling Channels in China’s Table Tennis Market

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : HUA LI; LERONG HUANG; [2007]
    Keywords : Multi-channel retailing; Multi-channel Strategy; E-tailing; Selling Channel; Customer Characteristics; Personalized Service; China’s Table Tennis Market ;

    Abstract : Rapid technological advancements and fast developing economy have completely changed Chinese people’s lifestyle. Based on internet technology, a new revolution is also renewing the conception in the business world today. READ MORE