Essays about: "Local Celebrities"

Found 3 essays containing the words Local Celebrities.

1. 1. Media Representation of Climate Change in Uganda

   University essay from Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

   Author : Alice Kiingi; [2012]
   Keywords : Global Journalism;

   Abstract : The purpose of this study was to explore how the Ugandan newspapers, The New Vision and The Daily Monitor frame climate change to become a familiar concept or topic that can be well understood by the public. The term framing in this context does not refer to the ideology of the frame analysis theory but rather defined in simple terms to put a concept into words that convey meaning. READ MORE

3. 2. Luxury brand’s expansion in China - Opportunities and possible strategies

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Xi-Er Dang; Jessica Wan; [2011-08-29]
   Keywords : Luxury industry; Luxury brands; China; Burberry;

   Abstract : Since the economic reform of China in 1978, the country has been under a process of industrialization and modernization. The average household income has risen, where the proportion of middle-class households, earning more than RMB 3 500 per month, has increased. READ MORE

4. 3. Local Celebrity Endorsement : Can You Go Far by Staying Close?

   University essay from Internationella Handelshögskolan

   Author : Sara Ekberg; Linn Mellgård; Magdalena Micko; [2010]
   Keywords : Celebrity Endorsement; Local Celebrities; Well-known Celebrities; Celebrity Capital; Reputational Capital; Marketing Communication; Communication Effectiveness;

   Abstract : Celebrity endorsement consists of a written or spoken statement from a publicly known person, proclaiming the benefits of some product or service. Previous research on celebrity endorsement has proved it very successful in promoting brands or companies. READ MORE