Essays about: "Logotypes"

Showing result 1 - 5 of 14 essays containing the word Logotypes.

  1. 1. User experience of the login flow in Duo : A study of user perception of trust, reliability and communicated soft values in user interface design of a login f low

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Josephine Kvarnberg; [2023]
    Keywords : user experience; user interface; login; soft values; användarupplevelse; användargränssnitt; inlogg; mjuka värden;

    Abstract : User interface design should provide meaningful and relevant experiences to the user. Users have different expectations on quality factors in services of different domains of usage. READ MORE

  3. 2. Customers' Perceptions on Logotype Prominence for High- and Low-end Apparel Brands

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Naomi Alamaa; Alexandra Causic; [2021]
    Keywords : logotype placement and size; third-person effect; signalling theory; intrinsic and extrinsic; hedonism; uniqueness and materialism;

    Abstract : This quantitative study examines customers' preferences when it comes to logotype placement and size, and how these preferences differ for high- and low-end fashion brands. A customer survey (n=262) was conducted where the participants were asked questions regarding self-image, motivations to purchase luxury and demographics. READ MORE

  4. 3. Fill up the bottle with iconic liquid: a qualitative research conceptualising iconic packaging

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Linnea Svensson; Amanda Nordlander; Emilia Eckerholm; Isabell Schönström; [2021]
    Keywords : Cultural branding; iconic brands; packaging design; brand equity; brand identity.; Business and Economics;

    Abstract : Purpose: The purpose of this study is to investigate how a brand’s packaging design becomes iconic through entering pop culture/art. Design/methodology/approach: This paper is of qualitative nature, based on a traditional literature review along with multiple case-study research. READ MORE

  5. 4. The Nationalist Beauty Ideal

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Elin Fransson; Asta Nordlund; [2021]
    Keywords : Regional Identity; National Identity; Banal Nationalism; Critical Discourse Analysis; Marketing Communication; Cultural Heritage; Corporate Visual Identity System; Country of Origin; Scandinavia; Scandinavian Beauty; Business and Economics;

    Abstract : Purpose: The purpose of this study is to explore how drawing upon nationalism and regionalism in the marketing of brands may lead to unintended consequences in greater society. This purpose has been reached by studying the Nationalist and Scandinavian discourses used in the marketing of eleven Scandinavian beauty brands. READ MORE

  6. 5. Volunteering for the nation : Volunteering as a tool of nation branding during the Eurovision Song Contest 2017 in Ukraine

    University essay from Södertörns högskola/Medie- och kommunikationsvetenskap

    Author : Iryna Holovko; [2018]
    Keywords : volunteering; nation branding; media industry; media worker; free labour; motivation.;

    Abstract : There have been a lot of studies dedicated to investigating nation branding as a set of political discourses and practices deploying analysis of objects of symbolic nature: logotypes, brand books, slogans and commercials. The present thesis aims to study nation branding as a form of communicative labour through investigating volunteering as a form of media work that is used as a tool of the nation branding campaign in Ukraine during the Eurovision Song Contest in 2017. READ MORE