Essays about: "Louise Edlund"

Found 2 essays containing the words Louise Edlund.

  1. 1. From Cost Spender to Value Provider - Using Data to Build and Sustain Brands

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sofia Steerling; Louise Edlund; [2023]
    Keywords : brand management; brand building; brand sustaining; data; data analytics; Business Intelligence; data-driven decision-making; multi-brand company; Business and Economics;

    Abstract : Introduction: Data has revolutionized how business is conducted and presents several possibilities for companies to capitalize on, namely data-driven decision-making, Business Intelligence, and marketing. However, how it pertains to brand management has not been covered. READ MORE

  3. 2. From generation me to generation we es of using car sharing services

    University essay from Göteborgs universitet/Graduate School

    Author : Louise Edlund; Husnia Kabiri; Karin Lindblad; [2018-07-03]
    Keywords : ;

    Abstract : Previous studies have shown that people’s consumption habits are difficult to change. Consumers in the western countries are becoming more used to certain lifestyle where access to cheap products and easy solutions is decisive. READ MORE