Essays about: "Lovemarks"
Found 2 essays containing the word Lovemarks.
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1. The Greatest Love Stories Between Consumers and Brands - A Study of Brand Love
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : COURSE: BUSN29: Master Degree Project AUTHORS: Orkun Eti, Lysbet Doutzen de Boer SUPERVISOR: Mr. J. Bertilsson THESIS PURPOSE: The purpose of the study is to investigate how passionate consumers experience their brand relationship. READ MORE
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2. Love of brand : a story of an on-going romance
University essay from Sektionen för hälsa och samhälleAbstract : Today, in a world of consumption where almost everything is branded, every consumer has a brand that they love, a so called lovemarks. Nowadays, it takes more than just a commercial to make consumers stay committed to a brand. Consumers need to relate on a more personal level. READ MORE
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