Essays about: "Loviisa Vaaheranta"

Found 1 essay containing the words Loviisa Vaaheranta.

  1. 1. How does local adaptation affect the internationalization performance? A multiple case study of the local adaptation efforts and internationalization performance of six Swedish e-retailers

    University essay from Göteborgs universitet/Graduate School

    Author : Aishatou Fatima Moore; Loviisa Vaaheranta; [2018-07-03]
    Keywords : e-commerce; e-retailer; internationalization; internationalization performance; local adaptation; Desenio; Eleven; Fritidsfabriken; Junkyard; Miss Mary of Sweden; Northern Spirit;

    Abstract : Although the technological advancements and the rise of e-commerce have made it easier for companies to sell their products worldwide, it should be noted that differences in customer preferences and behavior still exist. In order to remain competitive and attractive for the customers, the e-commerce companies should adapt to the local conditions beyond the most obvious ways, such as translating their websites. READ MORE