Essays about: "Lovisa Mellbin"

Found 1 essay containing the words Lovisa Mellbin.

  1. 1. Disclosing Personal Information to Social Networking Site Providers : The role of trust, risk and perceived benefits

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Nima Ghamari; Lovisa Mellbin; [2015]
    Keywords : Social Networking Sites; SNS; User-to-organizational privacy; Personal information disclosure; behavioral intention; Trusting beliefs; trust; risk beliefs; risk; Self-presentation;

    Abstract : This thesis is set to investigate the factors that affect the intention to disclose personal information to SNS providers. The purpose of this study is to identify factors and how these factors affect the behavioral intention to disclose personal information to SNS from a new angle of analysis, namely through a user-to-organizational approach. READ MORE