Essays about: "Loyalty Membership"

Showing result 1 - 5 of 19 essays containing the words Loyalty Membership.

  1. 1. What Dictates Consumer's Loyalty?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Gustav Moberg; [2023]
    Keywords : Loyalty; Loyalty Programs; Marketing; Satisfaction; Perceived Advantages;

    Abstract : Since American Airlines launched its first frequent flyer program in the 1980s the usage of customer loyalty programs has spread greatly. Now they are found in many industries in different shapes and forms. READ MORE

  3. 2. Värdepåverkande faktorer i lantbrukskooperativa företag : en studie om medlemmars upplevda värde av skogs- och lantbrukskooperativ

    University essay from SLU/Dept. of Economics

    Author : Elisabeth Granath; [2023]
    Keywords : Kooperativ; medlemskap; skogsägarförening; lantbrukskooperativ; socialt kapital; Cooperative; membership; forest owners’ association; agriculture cooperative; social capital;

    Abstract : Majoriteten av Sveriges jordbruksföretag drivs av få personer, vilket till stor del är tack vare den tekniska utvecklingen av maskiner som idag ersätter mycket fysiskt arbete. Sedan år 1990 har antalet jordbruksföretag i Sverige minskat med 39 % till följd av en hård konkurrens från både utlandet och stora bolag nationellt. READ MORE

  4. 3. Negotiating Unwanted Outsider Status- A study of Gang Subculture among Rohingya Refugees in Bangladesh

    University essay from Lunds universitet/Sociologi; Lunds universitet/Sociologiska institutionen

    Author : Sourav Das; [2023]
    Keywords : Rohingya; Rohingya Refugees; Gangs; Refugee Gang; Deviant Subculture; Gang Subculture; Moral Panic; Folk devils; Law and Political Science; Cultural Sciences; Social Sciences;

    Abstract : The emergence of the refugee gang subculture has changed its focus from being a regional to a worldwide problem, drawing on the findings of previous studies. Many past studies suggest that the massive influx of Rohingya refugees from Myanmar has not only amplified existing socioeconomic challenges but has also fueled concerns within the host population in Bangladesh regarding organized gang violence. READ MORE

  5. 4. Does card loyalty increase customer loyalty? : Evidence from a Swedish context with a regional focus.

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Jacob Lundberg; Emil Svensson; [2022]
    Keywords : Loyalty programs; customer loyalty; loyalty schemes; card loyalty; loyalty card; attitudinal loyalty; behavioral loyalty; composite loyalty; brand loyalty.;

    Abstract : Purpose: The aim of the study is to investigate if card loyalty increases attitudinal and behavioral loyalty of the customers, with a loyalty program (LP) membership.   Theoretical approach: The thesis is based on previous literature on loyalty programs and customer loyalty. READ MORE

  6. 5. Värdeskapande i en kooperativ förening : en fallstudie om Skogsägarna Mellanskog ekonomiska förening

    University essay from SLU/Dept. of Forest Products

    Author : Sandra Abrahamsson; [2016]
    Keywords : Inspektor; Kvalitativ; Medlem; Medlemskap; Relationsmarknadsföring; Semistrukturerad intervju; Privatskogsägare; Skogsägarförening; Tjänstedominant logik; Tjänstemarknadsföring; Utbo; Åbo;

    Abstract : Skogsindustrin utgör en viktig del i Sveriges samhällsekonomi, den skapar arbetstillfällen och bidrar positivt till landets handelsbalans. För att hålla industrin rullande krävs ett kontinuerligt inflöde av råvara. READ MORE