Essays about: "Luxury China"

Showing result 1 - 5 of 19 essays containing the words Luxury China.

1. 1. What drives consumers to keep the top-tier elite membership of premium hotels : Economic Needs or Spiritual Needs?

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Liujia Cheng; Zheren Jiang; [2021]
   Keywords : Top-tier elite membership of premium hotels; Maslow’s Hierarchy of Needs; Economic needs; Spiritual needs;

   Abstract : It is well recognized that due to customers’ ever-growing material and cultural needs for a better life, an increasing number of people choose to experience premium hotels on their work trips or personal travels to keep top-tier elite membership of premium hotels. Previously, most luxury consumption research showed that higher needs drive consumer behaviour, such as identifying recognition and self-esteem. READ MORE

3. 2. The Analysis of Factors affect the Female Consumer Behavior in China’s Luxury Goods Market

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Lyu Wenxi; Gong Yi; [2020]
   Keywords : Chinese female consumer behavior; Luxury goods; Attitudes; Subjective norms; Perceived behavioral behavior; ‘face’; ‘guanxi’;

   Abstract : China's luxury market plays an increasingly important role on the world stage. And females are termed as the most massive consumers of luxury goods in China. Understanding consumer behavior is the gateway for luxury goods companies to target China's female market. READ MORE

4. 3. An Ex-Post Utilization Study of the Sino-Swiss Free Trade Agreement in the Swiss Watch Industry

   University essay from Lunds universitet/Ekonomisk-historiska institutionen

   Author : Lauro Daniele Muff; [2019]
   Keywords : Bilateral Trade; Free Trade Agreement; SSFTA; Watchmaking; Utilization Rate; Business and Economics;

   Abstract : This thesis contributes to the growing body of literature which examines the utilization of Free Trade Agreements (FTAs). The Sino-Swiss Free Trade Agreement (SSFTA) was not only China’s first FTA with a continental European country, but also a milestone for the Swiss foreign policy. READ MORE

5. 4. DEFINING CONSUMER VALUE : A study of the effect of Chinese-manufacturing on consumers in luxury fashion

   University essay from Stockholms universitet/Företagsekonomiska institutionen

   Author : Roy Hoang; Tina Heidari; [2019]
   Keywords : ;

   Abstract : The country-of-origin aspect adds value of a place-image, which luxury brands use as a business strategy resulting the delocalization of luxury brands to be viewed seen as devaluing the brands’ origin and aesthetics. Hence, subjectivity of luxury. Luxury brands are moving their production to China, yet the demand for luxury brands item remains. READ MORE

6. 5. Factors affecting Chinese consumers buying luxury goods overseas

   University essay from Linnéuniversitetet/Institutionen för nationalekonomi och statistik (NS)

   Author : Jiaxin Zhang; [2019]
   Keywords : Luxury goods; buying behavior; service; quality; price; culture; brand awareness; convenience of payment; needs for information interaction through social media;

   Abstract : Since the improved people’s living standard, luxury buying has increasingly spread in popularity, especially in developing countries. Conspicuous consumption has resulted in this luxury buying among consumers. READ MORE