Essays about: "M-commerce"

Showing result 1 - 5 of 33 essays containing the word M-commerce.

  1. 1. Mobile Payment Adoption During The Covid-19 Pandemic: A Quantitative Study In Germany

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Niklas Herget; Philip Steinmüller Krey; [2021]
    Keywords : Mobile Payment Adoption; Germany; COVID-19; UTAUT; TAM; DOI; Intention to Use; Technology Adoption; Contactless Payments; M-Commerce; Mobile Point-of-Sale; ApplePay; Digital Wallet;

    Abstract : Background: Emerging in December 2019, the COVID-19 pandemic profoundly changed consumer behaviour leading to social distancing and mitigating physical contact. Statistics show an increased use of contactless and mobile payment usage and adoption during the pandemic. READ MORE

  3. 2. Influence of Website Characteristics on Initial Trust in M-Commerce for Young Consumers

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Elin Forsberg; [2021]
    Keywords : M-commerce; Initial Trust; Website Characteristics; Case Study; Online Consumer Trust: User Interface Design; User Experience; Usability.;

    Abstract : Lack of trust is argued to be one of the key reasons behind buyers’ reluctance to purchase online. In mobile commerce (m-commerce), gaining initial trust upon the first visit from prospective consumers highly depends on the design of the website. READ MORE

  4. 3. A comparative study between fully digital retailers and partly digital retailers on the Swedish sports nutrition market

    University essay from Göteborgs universitet/Graduate School

    Author : Jacob Tengelin; [2020-07-23]
    Keywords : E-commerce; M-commerce; multichannel retailing; digitalization; sports nutrition market; business model adaptation; SWOT analysis;

    Abstract : Digitalization has a big impact on the retailing market. Customer behaviour is changing towards an increasing preference for digital sales channels. It is a challenge for companies to adapt to the rapid market changes. Barriers of market entry for digital retailers are decreasing and the competition is getting tougher. READ MORE

  5. 4. Introduction of a New Digital Technology in the M-Commerce Industry

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Mohamed Hafi; [2020]
    Keywords : Customer experience; Technology; Ethics; M-commerce; Convenience; Enjoyment; Time distortions; Trust; Privacy concerns; Business and Economics; Social Sciences;

    Abstract : The objective of this study is to explore a new synthesized field and contribute to a better understanding of customer experience in relation to the introduction of new digital technologies focusing on the m-commerce industry. The core fields involved in the synthesis include technology, customer experience and ethics. READ MORE

  6. 5. Value co-creation in a digital world : A case study on a Swedish online retailer implementing value co-creation

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Tim de Verdier Below; Florian Istrefi; Arvid Karlefors; [2020]
    Keywords : value creation; value co-creation; relationship marketing; marketing; mobile commerce; electronic commerce; social commerce.;

    Abstract : Background: In the past, the majority of products were sold in the retail industry through physical stores, making it possible for customers to interact and be personal with the retailers. The development of technology has made retailers move their operations to an online environment. READ MORE