Essays about: "MBA thesis brand"

Showing result 6 - 9 of 9 essays containing the words MBA thesis brand.

1. 6. Emerging Markets : a Case Study on Foreign Market Entry in Laos; MBA-thesis in marketing

   University essay from Institutionen för ekonomi

   Author : Petter Lindh; [2009]
   Keywords : Market entry; foreign market entry; FME; market entry mode; entry mode; emerging market; developing country; Laos; Laotian; Lao; Lao PDR; sociocultural difference; forestry; forestry power equipment; chainsaw; commercial tree plantation; CTP; natural forest;

   Abstract : Background This thesis is conducted for Husqvarna AB with the aim to map the Laotian market for them in terms of market potential for forestry power equipment. In order to provide decision material for further action I was asked to give a description of the Laotian forestry sector; research potential harvesting volumes; analyze the competitive situation; describe the general business conditions in Laos; and provide some insight as to how Husqvarna can enter the Laotian market. READ MORE

3. 7. Recognition of Brand Equity and Advertising in the Banking Industry in Cameroon. Case study Citibank N.A. : MBA-thesis in marketing

   University essay from Institutionen för ekonomi

   Author : Ferdinand Enoayuk Abangma; [2009]
   Keywords : Brand Equity; Brand Awareness; Citibank N.A-Cameroon; Telephone interview;

   Abstract : PURPOSEThe main purpose of this research is to determine the consumer level approach of brand equity in Citibank N.A using empirical information based on its brand awareness. The awareness of a brand would show the level of the brand recognition. READ MORE

4. 8. Fujitsu Services AB Should they change their product mix : MBA-thesis in marketing

   University essay from Institutionen för ekonomi

   Author : Maria Engström; [2008]
   Keywords : Product mix; change management; internal marketing; customer relations; lean;

   Abstract : Aim: The aim of the study is to analyze what product mix Fujitsu Services AB should focus on in the future. That is if they should focus on service and consulting, or hardware products, or a mix of them both? The following sub-questions have been used to answer the research question. READ MORE

5. 9. Organic labelled foodstuff on the Swedish market - KRAV’s work with segmentation, positioning, brand and credibility. : MBA-thesis in marketing

   University essay from Institutionen för ekonomi

   Author : Eva Wiktorin; [2008]
   Keywords : KRAV; Swedish organic foodstuff market; segmentation; positioning; brand; credibility; ethics and Social responsibility;

   Abstract : Aim: The aim of this study is to investigate how an organization which is based on ethic and social responsibility works with segmentation, positioning and brand. Do their specific need of credibility have any impact on how they work with segmentation, positioning and brand? How do they work with credibility? KRAV is an ingredient brand based on ethic and social responsibility, they operate in the Swedish organic foodstuff market offering organic standards, certification and inspections according to these standards and a KRAV-label. READ MORE