Essays about: "MBA thesis on business to business marketing"

Showing result 1 - 5 of 24 essays containing the words MBA thesis on business to business marketing.

  1. 1. Development of a data-driven marketing strategy for an online pharmacy

    University essay from Högskolan Dalarna/Institutionen för information och teknik

    Author : Gelaye Worku Holmér; Ishara H. Gamage; [2022]
    Keywords : Online pharmacies; data-driven marketing strategies; market basket analysis; exploratory analysis; Apriori algorithm;

    Abstract : The term electronic commerce (e-commerce) refers to a business model that allows companies and individuals to buy and sell goods and services over the internet. The focus of this thesis is on online pharmacies, a segment of the ecommerce market. READ MORE

  3. 2. Impact of country of origin on consumer purchase intention among Pakistani customers buying fashion clothes online

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Hafiz Azhar Ahmed Khan; [2022]
    Keywords : Country of origin; Consumer preference; Consumer purchase intention; and Fashion clothes.;

    Abstract : Title: Impact of country of origin on consumer purchase intention amongPakistani customers buying fashion clothes onlineLevel: Master Programme in Business Administration (MBA): Business ManagementAuthor: Hafiz Azhar Ahmed KhanSupervisor: Dr. Ehsanul Huda Chowdhury & Dr. Katarina ArbinExaminer: Dr. READ MORE

  4. 3. Can the low cost boom in aviation reach long distance destinations? : MBA thesis in marketing

    University essay from Avdelningen för ekonomi

    Author : Vladka Sturesson; [2011]
    Keywords : Airlines; low cost; long-haul; travel manager; corporate travel policy;

    Abstract : Aim The commercial success of some low cost airlines presents the low cost model as very attractive. Until now their main focus has been on short-haul routes, but it is no surprise that they show an interest in entering the long-haul routes market as recent trends are very promising. READ MORE

  5. 4. Oracle Strategy in Business Development : MBA-thesis in marketing

    University essay from Avdelningen för ekonomi

    Author : Hamidreza Talebi-Taher; [2010]
    Keywords : Application; Business; Database; Oracle; Strategy;

    Abstract : Aim: The aim of this research has been to answer the question of how and based on what combination of grand strategies, Oracle as a high-tech company, developed and improved its business and affected its competitors and other industries. Method: Analytical study of published literature and Oracle internal annual reports combined with personal experience of working with Oracle products and observing its strategies for more than a decade have been the essential part of this study. READ MORE

  6. 5. The Environment to Invest in Marketing and Processing of Cocoa : The Case of Ghana; MBA-thesis in marketing

    University essay from Avdelningen för ekonomi

    Author : Wisdom Winston Nyumuyo; [2010]
    Keywords : Business Environment; Ghana; Cocoa sector; PESTEL Model; Macro and Micro;

    Abstract : Purpose: This research work is to discuss the various forces/ factors that affect the business environment of Ghana which impacts investing in marketing and processing of cocoa beans in Ghana. In order to determine or classify Ghana as an attractive destination or otherwise to invest in cocoa marketing and processing there is the need to discuss the prevailing macro business environmental forces which little is known about to investors, managers and policy makers in cocoa trade. READ MORE