Essays about: "MDA framework"

Showing result 1 - 5 of 15 essays containing the words MDA framework.

  1. 1. Get Your Head in the Game : An Exploration of Consumer Perceptions of the Gamification of Online Shopping.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Elsa Stjernkvist; Ayla Orso; [2022]
    Keywords : Gamification; online shopping; consumer perception; mechanics; dynamics; aesthetics; game elements; qualitative research; marketing;

    Abstract : Gamification is in its infancy yet is proving to be a useful tool for practitioners in many industries. Little research into the perceptions of consumers, in regards to the gamification of online shopping, has been conducted though. READ MORE

  3. 2. How do the mechanics of honor systems in competitive games facilitate or hinder a toxic game aesthetic?

    University essay from Uppsala universitet/Institutionen för speldesign

    Author : Lukas Larsson; Anton Kim Johnsson; [2021]
    Keywords : Toxic Behavior; Toxic game aesthetic; Endorsement system; Honor level system;

    Abstract : Mängden människor som spelar datorspel ökar, och det gör även bekymmerna om den ökande ‘toxiciteten’ inom tävlings inriktade online spel, som League of Legends och Overwatch. Detta är ett beteende som både Blizzard och Riot Games har erkänt och därmed har utvecklat mer avancerade system som har som syfte att stimulera positivt beteende istället för att bara straffa negativa beteenden. READ MORE

  4. 3. Fluid Dynamics as a Foundation for Game Mechanics

    University essay from Uppsala universitet/Institutionen för speldesign

    Author : Viktor Myhrberg; [2020]
    Keywords : alternative game engine; Eulerian cells; fluid dynamics; game mechanics; real-time simulation; game feel;

    Abstract : This thesis investigates whether a game world based solely on fluid dynamics could be an interesting alternative to one based on rigid bodies by presenting a prototype to players where they can control the movement of a fluid. The players evaluate the prototype’s responsiveness, intuitiveness, visual appeal, immersion, and how well they think the fluid could represent ghosts, flocks, magic, and a platformer avatar by rating them vocally while playing. READ MORE

  5. 4. Exploring the Applicability of Gamification in Online Booking Negotiation: Design Process and Evaluation

    University essay from KTH/Medieteknik och interaktionsdesign, MID

    Author : Leyang Pan; [2018]
    Keywords : Gamification; Online Booking; Negotiation;

    Abstract : Negotiation is an essential part of the user journey in online booking experiences, while it is often perceived as non-engaging and stressful because of the great amount of details that need to be taken care of, which would result in frustration and other negative experience. Aiming to increase the user engagement in the booking negotiation process, this study explored the applicability of gamification in an online booking negotiation tool for booking artists, by following the MDA game design framework (mechanics, dynamics, aesthetics) and taking a three-round user-centred iteration. READ MORE

  6. 5. Fantasy of a Franchise : How do a Franchise Design Games?

    University essay from Uppsala universitet/Institutionen för speldesign

    Author : Emelie Rodin; [2018]
    Keywords : Pokémon; Franchise; Design; Analysis; Comparison; Business;

    Abstract : This thesis investigates the problem with designing games for franchises having to both innovate within the franchise but still feel familiar enough to the target audience. Designing games for a franchise often come with many predetermined design choices such as aesthetics or gameplay. READ MORE