Essays about: "Magnus Hanebrant"

Found 2 essays containing the words Magnus Hanebrant.

  1. 1. Complexity of Supply Chains : A Case Study of Purchasing Activities and Relationships

    University essay from IHH, Marketing and Logistics

    Author : Magnus Hanebrant; Emil Kinderbäck; [2013]
    Keywords : Supply Chain Complexity Purchasing Procurement Relationship Network Management Customer Supplier Supplies Framework Competition Competitive forces K5N Marketing;

    Abstract : Executive Summary In the complex world of today with customers as well as suppliers scattered around the world the inevitable outcome is complexity. Going back to the early days of industrialism companies to a large extent owned the whole chain from supplies to sales of the final products. READ MORE

  3. 2. Connections between Psychic Distance, Entry Modes and Networks : A Case Study of Internationalization Processes

    University essay from IHH, Marketing and Logistics

    Author : Daniel Gränefjord; Magnus Hanebrant; Emil Kinderbäck; [2012]
    Keywords : Psychic distance Internationalization processes PEN Entry mode Networks;

    Abstract : Executive Summary Swedish companies have a relatively small domestic market that quickly becomes saturated. For those companies who are dependent on increased sales in order to survive or have the ambition to grow internationalization is the one option. READ MORE