Essays about: "Maja Larsdotter"

Found 1 essay containing the words Maja Larsdotter.

  1. 1. The Marketing of Robo-Advisory - A study of the marketing implications in automated investment services

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Joel Jansson; Maja Larsdotter; [2016]
    Keywords : Automated investment services; Innovation adoption; Service innovation marketing; Value proposition; Prior knowledge;

    Abstract : Automated investment services is an emerging service niche within the consumer finance industry and is expected to have a significant impact on the industry structure. This innovative service is challenging multiple of the established characteristics of service marketing theory and existing conventions within the consumer finance industry. READ MORE