Essays about: "Malin Österman"
Found 1 essay containing the words Malin Österman.
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1. Beyond branding – Communicating authors in the Swedish publishing industry
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : Authors are the public face of the publishing industry and a key aspect of its mar-keting efforts. This thesis aims to explore different communication strategies surrounding authors within the industry, with a special focus on the growing trend of branding authors. READ MORE
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