Essays about: "Maneeka Oad"

Found 1 essay containing the words Maneeka Oad.

  1. 1. Customer churn analysis : the tactics of handling customer complains

    University essay from Institutionen för ekonomi och it

    Author : Maneeka Oad; [2008]
    Keywords : Datalager; Datautvinning; Relationsmarknadsföring;

    Abstract : The Retention has been most important factors for the companies because the cost of looking for much higher than the cost of keeping relation with current customers. The customer retention is to understand your customers through the Customer Relationship management and the more you know about them the better: their expectations, satisfaction levels, demographic & geographic & psychographic tendencies If you understand more about your customers and know more about which customer groups are defecting to rival providers, more effective retention strategies can be developed. READ MORE