Essays about: "Marc Fröhlich"

Found 1 essay containing the words Marc Fröhlich.

  1. 1. Managing Paradox for Profitability - A case study on paradox management between Revenue- and Key Account Management within the hospitality industry

    University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Author : Marc Fröhlich; Madeleine Mörch; [2015]
    Keywords : Revenue Management; Key Account Management; Tensions; Paradox; Hospitality Industry;

    Abstract : This paper describes a case study within the hospitality industry that is known for applying the accounting techniques Revenue Management and Key Account Management for revenue maximization and increasing profitability. The study aims to describe conflicts of interests between the two techniques and how these are managed within the organization. READ MORE