Essays about: "Marcus Logander"
Found 1 essay containing the words Marcus Logander.
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1. "Living on the Edge" - A Case Study of Important Factors for the Survival of Apple Computers, Inc.
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Within the three key themes of Innovation & Design, Industry Relations, and Market Strategy, we have identified important factors for the survival of Apple as a niche player in a network economy. Concerning the theme of Innovation & Design the factors recognized are Radical Innovation, Resolving Schematic Incongruity, and Technological Evolution. READ MORE
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